Hip-Hip-Hooray for the Underdog! How Small Business Packs a Punch.
Underdogs Change the Game When Facing Giants. Small businesses are often considered underdogs in the world of marketing. But the world is filled with examples of underdogs who win. Underdogs that win follow a pattern. Take the illustration of the classic underdog – the story of David versus Goliath from the Bible. David was the … Read more