Social media marketing leverages social media using many online marketing techniques. Social media refers to a collective group of websites whose content is primarily published by users, not direct employees of the website (for example, the majority of content on Twitter is published by non-Twitter employees).  These websites (Facebook, Twitter, YouTube, Del.icio.us, StumbleUpon, Pinterest, LinkedIn, Flickr, Digg, Reddit and Technorati) rely on their users to generate website content.

Social media optimization (SMO) is a set of methods for generating publicity through social networks, social media, via online communities and using community websites.  SMO, refers to on-page, on-website tactics through which a webmaster can improve a website for social media tools. Optimization may include adding links to services such as Digg, Reddit and Del.icio.us so that their pages can be submitted to these services.

Social media marketing involves building ways that fans of a brand or a company promote products and services via multiple online social media venues.

Social media marketers write content that is unique and useful. This content can then be marketed via many forms by submitting it in blogs, forums, and online communities.  

                

 

Big Spark Media helps clients set up social media - helping clients understand the strategy and the tactics for each social media tool, setting up the tools to optimize the client's objectives and helping clients reach a larger audience.

 

Contact Big Spark Media now - we know how to leverage your brand via social media.